Summary of organization/program
To reduce violence in the lives of youth and in our communities by building a team of youth who communicate a message of non-violence.
The LOVE organization was founded, in Montreal, by Twinkle (Sheila) Rudberg whose husband Daniel was killed by a fourteen-year-old gang member on the streets of downtown Montreal. Daniel had gone to the aid of an elderly woman who was being assaulted when the teen stabbed him to death. During the youth’s trial Twinkle learned that the young perpetrator’s life had consisted of being in gangs, taking drugs and spending hours watching violent movies. She began to see him as a victim of violence as well.
In 1993, as statistics on youth violence became alarming, Twinkle founded LOVE, a community-based organization dedicated at first to reducing the amount of violence in entertainment and the media and raising awareness about its effect on the psyche of young people. Twinkle then sought a way to reach marginalized youth to help them reject violence.
In 1994, a McGill faculty committee introduced Twinkle to journalist and teacher Brenda Zosky Proulx who was planning a journalism-based violence prevention program for youth who had been challenged by violence. Brenda was joined by Stan Chase of Dawson College’s Department of Professional Photography and a teacher of at risk youth. Together they created the LOVE photography and journalism program in 1995, followed by LOVE’s leadership and school outreach programs in 1996 and 1997. Video, broadcasting and spoken word were later added.
Today thousands of LOVE youth have become leaders in their communities. Like Twinkle they set an example, showing how they can overcome the tragedy of violence by investing themselves in their communities.
Dominant Media Forms
multi media presentations
To reduce violence in the lives of youth and in our communities by building a team of youth who communicate a message of non-violence. – See more here.
Statement of Principles
LOVE listens to youth. In all of its programs, LOVE creates a safe, accepting atmosphere where youth feel heard.
LOVE gives youth a sense of purpose: let’s change the world by reducing violence.
LOVE creates strong trusting relationships to achieve the highest quality of programs.
LOVE bridges all boundaries.
LOVE helps youth realize and grow their capacities through its educational programs.
LOVE encourages youth to stay in school and finds opportunities for them to complete their education.
LOVE helps youth on the margins to build happy, constructive lives.
Samples of work